Bob Rustici, Author at McDougall Interactive

Highlighting Value in PPC Ads and Landing Page Copy

Bob Rustici — Mon, 27 Jul 2015 11:03:00 +0000

Learn about value propositions and how they relate to your PPC ads and landing page copy, in this podcast with Bob Rustici, including best practices and helpful strategies.

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PPC Strategies: Integrating Relevancy – Digital Marketing Madness

Bob Rustici — Mon, 13 Jul 2015 12:23:12 +0000

In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.

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PPC Bidding Strategies Part 3 – Seasonal Bidding

Bob Rustici — Thu, 25 Jun 2015 12:00:21 +0000

In part 3 of our discussion on PPC bidding strategies with Bob Rustici, we discuss seasonal bidding, including pros and cons, best practices, and strategies so you get the most out of your PPC ads.

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AdWords Tips : Bidding on Competitor Keywords – Digital Marketing Madness

Bob Rustici — Thu, 18 Jun 2015 06:34:27 +0000

Learn best practices forbidding on your competitor’s brand name in this AdWords tips podcast. There are lots of do’s and don’ts when bidding this way.

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Adwords Bidding Strategies : Brand Keywords – Digital Marketing Madness

Bob Rustici — Mon, 15 Jun 2015 06:57:41 +0000

Find out why AdWords bidding on your brand keywords is a good idea. Learn how to implement that strategy, and how it benefits your organic listings.

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How To Improve Your Google Quality Score – Digital Marketing Madness

Bob Rustici — Wed, 10 Jun 2015 09:05:03 +0000

Learn about the Google quality score in AdWords, why you want to improve it, and how this can benefit your entire AdWords campaign & keep your costs down.

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AdWords Landing Page Best Practices – Digital Marketing Madness

Bob Rustici — Mon, 08 Jun 2015 12:17:26 +0000

Find some helpful tips on best practices when using landing pages for PPC ads, and offers, so you can improve your AdWords conversion rate.

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Digital Marketing Madness – What You Need to Know About the Google AdWords Quality Score

Bob Rustici — Wed, 27 May 2015 13:54:51 +0000

Podcast with Bob Rustici about Google AdWords quality score.

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Google AdWords Help – Account Setup Tips

Bob Rustici — Thu, 26 Feb 2015 20:00:04 +0000

Looking for Google AdWords help? This may seem like the most basic AdWords help tip, but it is an often overlooked aspect of setting up your first AdWords account. In my many years of managing PPC campaigns, I've seen problems arise again and again from ignoring this fundamental step when you create a Google AdWords account. […]

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Click Fraud in Google AdWords

Bob Rustici — Thu, 08 Jan 2015 21:19:35 +0000

Just how much click fraud is happening in the Google PPC network, and are there ways to implement click fraud protection on your account? Find out here!

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