Content Marketing Posts | McDougall Interactive Fri, 02 Aug 2024 20:47:20 +0000 en-US hourly 1 Podcasting vs. Blogging: Which is Right For You? https://www.mcdougallinteractive.com/blog/content-marketing/podcasting-vs-blogging/?utm_source=rss&utm_medium=rss&utm_campaign=podcasting-vs-blogging https://www.mcdougallinteractive.com/blog/content-marketing/podcasting-vs-blogging/#respond Fri, 02 Aug 2024 20:47:20 +0000 https://www.mcdougallinteractive.com/?p=13773 I’ve been blogging for over two decades, and I’ve been podcasting for less than half of that time. Beyond the obvious differences between the two (speaking vs. writing), podcasting and blogging are actually more distinct than you might realize.  They’re not interchangeable whatsoever, and the benefits of podcasting will generate different results than the benefits […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/podcasting-vs-blogging/feed/ 0 13773 The Top 10 Best Podcast Formats https://www.mcdougallinteractive.com/blog/content-marketing/best-podcast-formats/?utm_source=rss&utm_medium=rss&utm_campaign=best-podcast-formats https://www.mcdougallinteractive.com/blog/content-marketing/best-podcast-formats/#respond Sat, 20 Jul 2024 20:25:31 +0000 https://www.mcdougallinteractive.com/?p=13731 The Top 10 Best Podcast Formats Choosing the right podcast format for your show is one of the first decisions you’ll make as a podcast host. You’ll need to know the format before you record each episode, and your podcast format is essential when it comes to naming your episodes and preparing your marketing materials.  […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/best-podcast-formats/feed/ 0 13731 How to Create Evergreen Content That Lasts https://www.mcdougallinteractive.com/blog/content-marketing/how-to-create-evergreen-content/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-evergreen-content https://www.mcdougallinteractive.com/blog/content-marketing/how-to-create-evergreen-content/#respond Wed, 10 Jul 2024 19:36:57 +0000 https://www.mcdougallinteractive.com/?p=13717 Creating evergreen content is one of the most important parts of building and sustaining a long-term content marketing strategy.  Some content has a short shelf life—even if it’s engaging and well-written. A highly topical blog post might drive traffic for a month or two, but it stops performing when the topic and search intent becomes […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/how-to-create-evergreen-content/feed/ 0 13717 How to Prepare and Conduct a Podcast Interview https://www.mcdougallinteractive.com/blog/content-marketing/how-to-prepare-and-conduct-a-podcast-interview/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-prepare-and-conduct-a-podcast-interview https://www.mcdougallinteractive.com/blog/content-marketing/how-to-prepare-and-conduct-a-podcast-interview/#respond Fri, 21 Jun 2024 22:14:20 +0000 https://www.mcdougallinteractive.com/?p=13681 Podcast interviews are a great way to get more listeners and grow your podcast. In fact, podcast episodes with guests get about 30% more listeners compared to other formats.  But interviewing a podcast guest is a lot more difficult than it sounds. It takes a bit more work than simply having a second microphone and […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/how-to-prepare-and-conduct-a-podcast-interview/feed/ 0 13681 50 Creative Podcast Topics and Ideas For Your Next Show https://www.mcdougallinteractive.com/blog/content-marketing/creative-podcast-topics-and-ideas/?utm_source=rss&utm_medium=rss&utm_campaign=creative-podcast-topics-and-ideas https://www.mcdougallinteractive.com/blog/content-marketing/creative-podcast-topics-and-ideas/#respond Tue, 18 Jun 2024 22:56:51 +0000 https://www.mcdougallinteractive.com/?p=13657 Running out of podcast ideas can be a legitimate fear for podcast hosts. With listener demand at an all-time high, hosts are feeling more pressure than ever before to deliver high-quality episodes.  Fortunately, there’s no shortage of podcast topics and ideas to choose from. Whether you’re releasing new episodes every day or every week, you […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/creative-podcast-topics-and-ideas/feed/ 0 13657 How to Create a Podcast https://www.mcdougallinteractive.com/blog/content-marketing/wondering-how-to-create-a-podcast/?utm_source=rss&utm_medium=rss&utm_campaign=wondering-how-to-create-a-podcast https://www.mcdougallinteractive.com/blog/content-marketing/wondering-how-to-create-a-podcast/#respond Thu, 25 Apr 2024 13:20:15 +0000 http://deeperclicks.com/?p=257 When we finally convince our clients that content is king and get them adding pages and SEO blog posts to their sites at amazing rates, many of them come back to us to ask how to create a podcast. And why not? Like vlogging, creating a podcast can seem like work for experts, not novices. […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/wondering-how-to-create-a-podcast/feed/ 0 257 Should Your Business Use AI Content Generation in 2024? https://www.mcdougallinteractive.com/blog/content-marketing/should-your-business-use-ai-content-generation-in-2023/?utm_source=rss&utm_medium=rss&utm_campaign=should-your-business-use-ai-content-generation-in-2023 https://www.mcdougallinteractive.com/blog/content-marketing/should-your-business-use-ai-content-generation-in-2023/#respond Sun, 10 Mar 2024 09:00:10 +0000 https://www.mcdougallinteractive.com/?p=13432 Curious about using AI content generation for your business? Our latest blog post explores the benefits, drawbacks, and key considerations to help you make an informed decision.

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/should-your-business-use-ai-content-generation-in-2023/feed/ 0 13432 The Ultimate Content Marketing Strategy For 2024 https://www.mcdougallinteractive.com/blog/content-development/the-ultimate-content-marketing-strategy-for-2023/?utm_source=rss&utm_medium=rss&utm_campaign=the-ultimate-content-marketing-strategy-for-2023 https://www.mcdougallinteractive.com/blog/content-development/the-ultimate-content-marketing-strategy-for-2023/#respond Sun, 03 Mar 2024 10:00:11 +0000 https://www.mcdougallinteractive.com/?p=13422 Take your content marketing to the next level in 2023 with our ultimate strategy guide. Get expert tips and insights to drive engagement and growth!

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]]> https://www.mcdougallinteractive.com/blog/content-development/the-ultimate-content-marketing-strategy-for-2023/feed/ 0 13422 What Is Content Repurposing & How Does It Work? https://www.mcdougallinteractive.com/blog/content-marketing/what-is-content-repurposing-how-does-it-work/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-content-repurposing-how-does-it-work https://www.mcdougallinteractive.com/blog/content-marketing/what-is-content-repurposing-how-does-it-work/#respond Fri, 23 Feb 2024 10:00:56 +0000 https://www.mcdougallinteractive.com/?p=13493 See how to repurpose your written, video, and other content to strengthen your online brand presence without skyrocketing your marketing budget.

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/what-is-content-repurposing-how-does-it-work/feed/ 0 13493 Surviving the Era of Infinite Content: How to Futureproof Your Content https://www.mcdougallinteractive.com/blog/content-marketing/surviving-the-era-of-infinite-content-how-to-futureproof-your-content/?utm_source=rss&utm_medium=rss&utm_campaign=surviving-the-era-of-infinite-content-how-to-futureproof-your-content https://www.mcdougallinteractive.com/blog/content-marketing/surviving-the-era-of-infinite-content-how-to-futureproof-your-content/#respond Sun, 18 Feb 2024 12:00:17 +0000 https://www.mcdougallinteractive.com/?p=13027 How can you survive in this era of seemingly infinite content? This guide will teach you how.

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