McDougall Interactive https://www.mcdougallinteractive.com/ Mon, 12 Aug 2024 18:56:44 +0000 en-US hourly 1 Podcasting vs. Blogging: Which is Right For You? https://www.mcdougallinteractive.com/blog/content-marketing/podcasting-vs-blogging/?utm_source=rss&utm_medium=rss&utm_campaign=podcasting-vs-blogging https://www.mcdougallinteractive.com/blog/content-marketing/podcasting-vs-blogging/#respond Fri, 02 Aug 2024 20:47:20 +0000 https://www.mcdougallinteractive.com/?p=13773 I’ve been blogging for over two decades, and I’ve been podcasting for less than half of that time. Beyond the obvious differences between the two (speaking vs. writing), podcasting and blogging are actually more distinct than you might realize.  They’re not interchangeable whatsoever, and the benefits of podcasting will generate different results than the benefits […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/podcasting-vs-blogging/feed/ 0 13773 How to Upload Your Podcast to YouTube https://www.mcdougallinteractive.com/blog/video-marketing/how-to-upload-podcast-to-youtube/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-upload-podcast-to-youtube https://www.mcdougallinteractive.com/blog/video-marketing/how-to-upload-podcast-to-youtube/#respond Tue, 30 Jul 2024 00:22:56 +0000 https://www.mcdougallinteractive.com/?p=13755 YouTube is one of the largest content repositories on the planet. From music to videos, and now podcasts, it’s one of the best ways to expand your reach and expose your podcasts to new audiences.  However, adding a podcast to YouTube isn’t quite the same as uploading it to other podcasting platforms. So even if […]

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]]> https://www.mcdougallinteractive.com/blog/video-marketing/how-to-upload-podcast-to-youtube/feed/ 0 13755 YouTube Optimization vs. YouTube Videos to Improve Website SEO https://www.mcdougallinteractive.com/blog/video-marketing/youtube-optimization-vs-videos-for-website-seo/?utm_source=rss&utm_medium=rss&utm_campaign=youtube-optimization-vs-videos-for-website-seo https://www.mcdougallinteractive.com/blog/video-marketing/youtube-optimization-vs-videos-for-website-seo/#respond Fri, 26 Jul 2024 21:12:45 +0000 https://www.mcdougallinteractive.com/?p=13748 Improving your online presence and driving more traffic to your site is crucial. While many of you understand the importance of using YouTube as a marketing channel, you may not know that your YouTube videos can also improve your website’s SEO. Whether you're just starting to use YouTube as a marketing tool or you're looking […]

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]]> https://www.mcdougallinteractive.com/blog/video-marketing/youtube-optimization-vs-videos-for-website-seo/feed/ 0 13748 The Top 10 Best Podcast Formats https://www.mcdougallinteractive.com/blog/content-marketing/best-podcast-formats/?utm_source=rss&utm_medium=rss&utm_campaign=best-podcast-formats https://www.mcdougallinteractive.com/blog/content-marketing/best-podcast-formats/#respond Sat, 20 Jul 2024 20:25:31 +0000 https://www.mcdougallinteractive.com/?p=13731 The Top 10 Best Podcast Formats Choosing the right podcast format for your show is one of the first decisions you’ll make as a podcast host. You’ll need to know the format before you record each episode, and your podcast format is essential when it comes to naming your episodes and preparing your marketing materials.  […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/best-podcast-formats/feed/ 0 13731 How to Create Evergreen Content That Lasts https://www.mcdougallinteractive.com/blog/content-marketing/how-to-create-evergreen-content/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-evergreen-content https://www.mcdougallinteractive.com/blog/content-marketing/how-to-create-evergreen-content/#respond Wed, 10 Jul 2024 19:36:57 +0000 https://www.mcdougallinteractive.com/?p=13717 Creating evergreen content is one of the most important parts of building and sustaining a long-term content marketing strategy.  Some content has a short shelf life—even if it’s engaging and well-written. A highly topical blog post might drive traffic for a month or two, but it stops performing when the topic and search intent becomes […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/how-to-create-evergreen-content/feed/ 0 13717 What to Do When You’ve Finished Writing Your Blog Post https://www.mcdougallinteractive.com/blog/seo/what-to-do-when-youve-finished-writing-your-blog-post/?utm_source=rss&utm_medium=rss&utm_campaign=what-to-do-when-youve-finished-writing-your-blog-post https://www.mcdougallinteractive.com/blog/seo/what-to-do-when-youve-finished-writing-your-blog-post/#respond Mon, 08 Jul 2024 13:59:51 +0000 https://www.mcdougallinteractive.com/?p=9499 You’ve finished writing your latest post, but how do you get people to read it? Here’s how to get your blog in front of as many eyes as possible.

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]]> https://www.mcdougallinteractive.com/blog/seo/what-to-do-when-youve-finished-writing-your-blog-post/feed/ 0 9499 How to Align SEO With CRO – Tips and Best Practices For Success https://www.mcdougallinteractive.com/blog/seo/how-to-align-seo-with-cro/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-align-seo-with-cro https://www.mcdougallinteractive.com/blog/seo/how-to-align-seo-with-cro/#respond Tue, 02 Jul 2024 23:52:53 +0000 https://www.mcdougallinteractive.com/?p=13701 Search engine optimization (SEO) and conversion rate optimization (CRO) both play crucial roles in the world of digital marketing. SEO drives organic traffic to websites, while CRO converts site visitors into leads and paying customers.  Prioritizing one without the other won’t yield the results you’re looking for. But prioritizing both without alignment between the two […]

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]]> https://www.mcdougallinteractive.com/blog/seo/how-to-align-seo-with-cro/feed/ 0 13701 How to Prepare and Conduct a Podcast Interview https://www.mcdougallinteractive.com/blog/content-marketing/how-to-prepare-and-conduct-a-podcast-interview/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-prepare-and-conduct-a-podcast-interview https://www.mcdougallinteractive.com/blog/content-marketing/how-to-prepare-and-conduct-a-podcast-interview/#respond Fri, 21 Jun 2024 22:14:20 +0000 https://www.mcdougallinteractive.com/?p=13681 Podcast interviews are a great way to get more listeners and grow your podcast. In fact, podcast episodes with guests get about 30% more listeners compared to other formats.  But interviewing a podcast guest is a lot more difficult than it sounds. It takes a bit more work than simply having a second microphone and […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/how-to-prepare-and-conduct-a-podcast-interview/feed/ 0 13681 50 Creative Podcast Topics and Ideas For Your Next Show https://www.mcdougallinteractive.com/blog/content-marketing/creative-podcast-topics-and-ideas/?utm_source=rss&utm_medium=rss&utm_campaign=creative-podcast-topics-and-ideas https://www.mcdougallinteractive.com/blog/content-marketing/creative-podcast-topics-and-ideas/#respond Tue, 18 Jun 2024 22:56:51 +0000 https://www.mcdougallinteractive.com/?p=13657 Running out of podcast ideas can be a legitimate fear for podcast hosts. With listener demand at an all-time high, hosts are feeling more pressure than ever before to deliver high-quality episodes.  Fortunately, there’s no shortage of podcast topics and ideas to choose from. Whether you’re releasing new episodes every day or every week, you […]

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]]> https://www.mcdougallinteractive.com/blog/content-marketing/creative-podcast-topics-and-ideas/feed/ 0 13657 Does Author Authority Still Matter For SEO? (More Insights From the Google Leak) https://www.mcdougallinteractive.com/blog/seo/does-author-authority-still-matter-for-seo/?utm_source=rss&utm_medium=rss&utm_campaign=does-author-authority-still-matter-for-seo https://www.mcdougallinteractive.com/blog/seo/does-author-authority-still-matter-for-seo/#respond Thu, 13 Jun 2024 19:16:48 +0000 https://www.mcdougallinteractive.com/?p=13644 Within 24 hours of publishing my key takeaways on the Google leak, I received three separate questions about author authority and its relevance in modern-day SEO.  Does author authority still matter? How is Google treating authorship? Is authority marketing still worth it? Let’s dive a bit deeper into this subject—starting with what we learned from […]

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