PPC Posts | McDougall Interactive

YouTube Ads vs. TV Ads: Side-by-Side Comparison

John McDougall — Thu, 06 Jun 2024 18:56:18 +0000

Choosing between YouTube ads and traditional TV ads can be a tough decision for many marketers. Seeing a positive ROI on your advertising budget is crucial—making this choice even more important than other business decisions. If you’re stuck between the two options, you’ve come to the right place. This in-depth guide looks at the pros […]

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PPC vs. SEO: Which is Better For Your Website?

John McDougall — Wed, 27 Sep 2023 11:00:58 +0000

PPC or SEO? Learn what's the best strategy for your companies website.

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When to Stop PPC Advertising (5 Signs You NEED to Stop PPC)

John McDougall — Tue, 12 Sep 2023 13:24:04 +0000

Do you know when to stop funding your pay per click advertising campaign?

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Best A/B Testing Tools of 2024

John McDougall — Sat, 09 Sep 2023 11:00:57 +0000

Learn about the best A/B testing tools for conversion rate optimization campaigns. See what is working in 2022 and beyond.

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How to Optimize PPC Campaigns

John McDougall — Wed, 06 Sep 2023 12:32:48 +0000

A common mistake in setting up PPC ads is the organization of the campaigns and ad groups that don’t focus on an actual advertising intent.

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Getting Started With A/B Testing — The Ultimate Guide

John McDougall — Fri, 19 Aug 2022 11:00:37 +0000

Learn how to get started with A/B testing tools and methodologies. Improve your conversion rate and get more customers today with no added costs.

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Essential Elements of a High Converting Landing Page

John McDougall — Tue, 01 Aug 2017 15:00:30 +0000

Find out the elements needed for a high-converting landing page and actionable tips on how you can improve yours.

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Highlighting Value in PPC Ads and Landing Page Copy

Bob Rustici — Mon, 27 Jul 2015 11:03:00 +0000

Learn about value propositions and how they relate to your PPC ads and landing page copy, in this podcast with Bob Rustici, including best practices and helpful strategies.

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PPC Strategies: Integrating Relevancy – Digital Marketing Madness

Bob Rustici — Mon, 13 Jul 2015 12:23:12 +0000

In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.

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PPC Bidding Strategies Part 3 – Seasonal Bidding

Bob Rustici — Thu, 25 Jun 2015 12:00:21 +0000

In part 3 of our discussion on PPC bidding strategies with Bob Rustici, we discuss seasonal bidding, including pros and cons, best practices, and strategies so you get the most out of your PPC ads.

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