Branding Posts | McDougall Interactive Wed, 31 Jul 2024 16:16:32 +0000 en-US hourly 1 Top 7 Branding Mistakes https://www.mcdougallinteractive.com/blog/branding/top-3-branding-mistakes/?utm_source=rss&utm_medium=rss&utm_campaign=top-3-branding-mistakes https://www.mcdougallinteractive.com/blog/branding/top-3-branding-mistakes/#comments Mon, 25 Dec 2023 00:11:53 +0000 http://deeperclicks.com/?p=76 Branding often means to create an awareness of your company's unique value and personality. Here are a few of the most common mistakes marketers make: 1. Not doing detailed research A logo and tagline are only an extension of your brand. Before you develop any creative, make sure you have done your homework on the […]

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]]> https://www.mcdougallinteractive.com/blog/branding/top-3-branding-mistakes/feed/ 2 76 Master Online Branding with UVPs For Conversion Optimization https://www.mcdougallinteractive.com/blog/branding/online-branding-and-your-uvp-essential-for-conversion-optimization/?utm_source=rss&utm_medium=rss&utm_campaign=online-branding-and-your-uvp-essential-for-conversion-optimization https://www.mcdougallinteractive.com/blog/branding/online-branding-and-your-uvp-essential-for-conversion-optimization/#respond Sat, 27 Aug 2022 13:06:27 +0000 https://www.mcdougallinteractive.com/?p=6879 Your brand is the soul of your company. When you can clearly state your company’s benefits and back up your brand’s key conversion points, you will close more deals. Online branding requires many headlines and scraplines (mini statements that summarize your UVP, unique value propositions) because users scan and skim a webpage very quickly and your key points need to stand out clearly. Keep a notebook of all your ideas, since you may find that each page could have its own mini scrapline defining not only a keyphrase, but also the page’s reason for being. The more concise your mini statements are, the more quickly customers will “get” what you do and your unique value proposition.

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]]> https://www.mcdougallinteractive.com/blog/branding/online-branding-and-your-uvp-essential-for-conversion-optimization/feed/ 0 6879 Top 10 Reasons You Should Be Blogging https://www.mcdougallinteractive.com/blog/branding/top-10-reasons-you-should-be-blogging/?utm_source=rss&utm_medium=rss&utm_campaign=top-10-reasons-you-should-be-blogging https://www.mcdougallinteractive.com/blog/branding/top-10-reasons-you-should-be-blogging/#respond Wed, 01 Oct 2014 12:10:14 +0000 https://www.mcdougallinteractive.com/?p=6126 Check out our top 10 reasons why you should be blogging: it adds content, creates brand buzz, connects you to niche markets and so much more.

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]]> https://www.mcdougallinteractive.com/blog/branding/top-10-reasons-you-should-be-blogging/feed/ 0 6126 The Top 4 Branding Mistakes https://www.mcdougallinteractive.com/blog/branding/the-top-4-branding-mistakes/?utm_source=rss&utm_medium=rss&utm_campaign=the-top-4-branding-mistakes https://www.mcdougallinteractive.com/blog/branding/the-top-4-branding-mistakes/#respond Mon, 17 Mar 2014 13:19:31 +0000 https://www.mcdougallinteractive.com/?p=6881 Branding means creating an awareness of your business’ unique value and personality. It sounds simple enough, but few business owners take the time to do it right.

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]]> https://www.mcdougallinteractive.com/blog/branding/the-top-4-branding-mistakes/feed/ 0 6881 Create Powerful Blog Posts https://www.mcdougallinteractive.com/blog/branding/create-powerful-blog-posts/?utm_source=rss&utm_medium=rss&utm_campaign=create-powerful-blog-posts https://www.mcdougallinteractive.com/blog/branding/create-powerful-blog-posts/#respond Mon, 03 Jun 2013 17:10:29 +0000 https://www.mcdougallinteractive.com/?p=4652 Here’s an overview of key blogging practices to get you started. Use high search volume/popular keywords in the blog post title and in the content.

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]]> https://www.mcdougallinteractive.com/blog/branding/create-powerful-blog-posts/feed/ 0 4652 Top 16 Tactics for Social Media https://www.mcdougallinteractive.com/blog/branding/top-16-tactics-for-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=top-16-tactics-for-social-media https://www.mcdougallinteractive.com/blog/branding/top-16-tactics-for-social-media/#respond Mon, 03 Jun 2013 15:10:26 +0000 https://www.mcdougallinteractive.com/?p=4650 Sometimes it’s hard for the average website owner or marketing director to appreciate just how much goes into each of the Internet marketing tactics.

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]]> https://www.mcdougallinteractive.com/blog/branding/top-16-tactics-for-social-media/feed/ 0 4650 Social Media Competitive Analysis https://www.mcdougallinteractive.com/blog/branding/social-media-competitive-analysis/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-competitive-analysis https://www.mcdougallinteractive.com/blog/branding/social-media-competitive-analysis/#respond Sun, 02 Jun 2013 17:10:29 +0000 https://www.mcdougallinteractive.com/?p=4648 Before you move a social muscle, check out what your competitors are doing on Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and more.

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]]> https://www.mcdougallinteractive.com/blog/branding/social-media-competitive-analysis/feed/ 0 4648 Why Content Drives Social https://www.mcdougallinteractive.com/blog/branding/why-content-drives-social/?utm_source=rss&utm_medium=rss&utm_campaign=why-content-drives-social https://www.mcdougallinteractive.com/blog/branding/why-content-drives-social/#respond Sun, 02 Jun 2013 15:10:21 +0000 https://www.mcdougallinteractive.com/?p=4646 I hope this next story opens your eyes to the true potential of your social marketing. After you devour this, let’s make sure that you never look back.

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]]> https://www.mcdougallinteractive.com/blog/branding/why-content-drives-social/feed/ 0 4646 Top Press Release Sites: Creation and Submission https://www.mcdougallinteractive.com/blog/branding/top-press-release-sites-creation-and-submission/?utm_source=rss&utm_medium=rss&utm_campaign=top-press-release-sites-creation-and-submission https://www.mcdougallinteractive.com/blog/branding/top-press-release-sites-creation-and-submission/#respond Sat, 18 May 2013 19:07:54 +0000 https://www.mcdougallinteractive.com/?p=3774 Online public relations (PR) can increase targeted traffic to your website. Stop thinking about press releases as being only for NBC, CBS, and ABC. Think of them more as tools that can bring you hordes of visitors online. When you create and submit press releases to sites like PRWeb.com, part of the goal is to […]

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]]> https://www.mcdougallinteractive.com/blog/branding/top-press-release-sites-creation-and-submission/feed/ 0 3774 Guest Blog Posting for Backlinks, aka the Blogger Blitz! https://www.mcdougallinteractive.com/blog/branding/guest-blog-posting-for-backlinks-aka-the-blogger-blitz/?utm_source=rss&utm_medium=rss&utm_campaign=guest-blog-posting-for-backlinks-aka-the-blogger-blitz https://www.mcdougallinteractive.com/blog/branding/guest-blog-posting-for-backlinks-aka-the-blogger-blitz/#respond Wed, 15 May 2013 19:17:52 +0000 https://www.mcdougallinteractive.com/?p=3784 Time to start thinking outside of that box. If you’re going to hit big (and you are) then you need to start leveraging off the traffic that the heavy hitters are already getting. This is an awesome way to explode the growth of your site. You just need to know why and how much. One […]

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