13 Ideas for Developing Content That Can Be Used to Leverage Social Media Sites

To get you started, here are 13 ideas for developing content that can be used to leverage social media sites:

1. Engaging blog posts that incorporate photos and videos
2. Podcasting and transcribing the interview text
3. Expert interviews and “how to” videos (use transcribed text/video in blog posts)
4. Videos that have the potential to go “viral” or be shared
5. Ebooks
6. Infographics
7. SlideShare presentations
8. Top 10 lists, Top 13 lists, etc.
9. Product reviews
10. White papers
11. How to and FAQ articles
12. Widgets, such as an interactive vacation planner
13. Video slideshows based on industry statistics

This type of content marketing often kills two birds with one stone by 1) making you more of a trusted author and 2) generating links.

Each of these types of content has a channel it can be pushed to. Videos go on YouTube; podcasts can get you on iTunes; white papers can go on SlideShare; photos get posted on Flickr, Instagram, and Pinterest; and everything can be shared on Facebook, Twitter, Google+, and LinkedIn. Your blog grows its authority on Technorati. Your amazing content might even just become a sensation on Reddit, Digg, Tumblr, and StumbleUpon.

Before you get started in any of these channels, have these elements in place on your own website:

• Share buttons (like, recommend, tweet, bookmark, etc.)
• Connect buttons (like a Facebook page, follow on Twitter, follow on LinkedIn, etc.)
• A blog

Do you have these elements in place?

photo credit: Adam_T4 via photopin cc