PR Posts | McDougall Interactive Tue, 06 Aug 2024 23:17:36 +0000 en-US hourly 1 Navigating Public Relations in the Digital Age https://www.mcdougallinteractive.com/blog/public-relations/public-relations-in-the-digital-age/?utm_source=rss&utm_medium=rss&utm_campaign=public-relations-in-the-digital-age https://www.mcdougallinteractive.com/blog/public-relations/public-relations-in-the-digital-age/#respond Thu, 16 May 2024 16:45:53 +0000 https://www.mcdougallinteractive.com/?p=3893 Like every other aspect of marketing and branding in the modern era, public relations (PR) has gone digital. Your audience is online, and journalists no longer have the same level of “gate-keeping” power they once did. So while connecting with journalists is still important, it's just one small part of the total PR equation. It's […]

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]]> https://www.mcdougallinteractive.com/blog/public-relations/public-relations-in-the-digital-age/feed/ 0 3893 How to Guest Post on Entrepreneur.com https://www.mcdougallinteractive.com/blog/public-relations/how-to-guest-post-on-entrepreneur/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-guest-post-on-entrepreneur https://www.mcdougallinteractive.com/blog/public-relations/how-to-guest-post-on-entrepreneur/#respond Thu, 18 Apr 2024 11:30:49 +0000 https://www.mcdougallinteractive.com/?p=10526 Submitting a guest post on Entrepreneur isn’t easy. You can’t just write an article for them and expect them to publish it for you because you asked. They have strict guidelines and are selective in the articles they accept, so there’s a lot to you have to do before you start writing an article. This guide will show you how.

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]]> https://www.mcdougallinteractive.com/blog/public-relations/how-to-guest-post-on-entrepreneur/feed/ 0 10526 Newspaper Advertising Revenue Drops Like a Rock https://www.mcdougallinteractive.com/blog/public-relations/newspaper-advertising-revenue-drops-like-a-rock/?utm_source=rss&utm_medium=rss&utm_campaign=newspaper-advertising-revenue-drops-like-a-rock https://www.mcdougallinteractive.com/blog/public-relations/newspaper-advertising-revenue-drops-like-a-rock/#respond Thu, 25 May 2023 16:29:58 +0000 https://www.mcdougallinteractive.com/?p=3899 Advertising revenue for newspapers, adjusted for inflation, has dropped to 1950s levels. After rising for over 50 years, newspaper ad revenue dropped radically in 2003 and then for good in about 2005. Online classifieds and blogs put the nail in its coffin. Online communities that people can join became more interesting and were free. Suffice […]

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]]> https://www.mcdougallinteractive.com/blog/public-relations/newspaper-advertising-revenue-drops-like-a-rock/feed/ 0 3899 How to Distribute Your Press Release For Maximum Exposure https://www.mcdougallinteractive.com/blog/public-relations/how-to-distribute-your-press-release-2/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-distribute-your-press-release-2 https://www.mcdougallinteractive.com/blog/public-relations/how-to-distribute-your-press-release-2/#respond Sun, 21 May 2023 16:04:36 +0000 https://www.mcdougallinteractive.com/?p=3914 Press releases are a great way to gain maximum exposure for your brand. Not only do they provide backlinks from authority sources, but they also get your company in front of thousands of eyes. But surprisingly, so many organizations today lack the basic skills when it comes to press release distribution. That's what inspired me […]

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]]> https://www.mcdougallinteractive.com/blog/public-relations/how-to-distribute-your-press-release-2/feed/ 0 3914 Responding to a PR Lead https://www.mcdougallinteractive.com/blog/public-relations/responding-to-a-pr-lead/?utm_source=rss&utm_medium=rss&utm_campaign=responding-to-a-pr-lead https://www.mcdougallinteractive.com/blog/public-relations/responding-to-a-pr-lead/#respond Tue, 16 Dec 2014 20:44:18 +0000 https://www.mcdougallinteractive.com/?p=8400 Public relations can help get your company good publicity. Learn what reporters look for in a source to alleviate the stress of responding to a PR lead.

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]]> https://www.mcdougallinteractive.com/blog/public-relations/responding-to-a-pr-lead/feed/ 0 8400 How to use the HARO report to contact a reporter – step one https://www.mcdougallinteractive.com/blog/public-relations/how-to-use-the-haro-report-to-contact-a-reporter-step-one/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-use-the-haro-report-to-contact-a-reporter-step-one https://www.mcdougallinteractive.com/blog/public-relations/how-to-use-the-haro-report-to-contact-a-reporter-step-one/#respond Fri, 14 Jun 2013 17:48:47 +0000 https://www.mcdougallinteractive.com/?p=5471 Having trouble getting press releases for your brand? HARO can help you with that, and here's how you can get started.

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]]> https://www.mcdougallinteractive.com/blog/public-relations/how-to-use-the-haro-report-to-contact-a-reporter-step-one/feed/ 0 5471 The Top 8 Changes in Public Relations https://www.mcdougallinteractive.com/blog/public-relations/the-top-8-changes-in-public-relations/?utm_source=rss&utm_medium=rss&utm_campaign=the-top-8-changes-in-public-relations https://www.mcdougallinteractive.com/blog/public-relations/the-top-8-changes-in-public-relations/#respond Sun, 26 May 2013 16:40:29 +0000 https://www.mcdougallinteractive.com/?p=3895 Below are the top 8 changes in PR: Old PR is for journalists only. New PR is for the masses as well as journalists. In 2002, Google News took headlines from thousands of news and distribution sites and then in 2004 Yahoo! News created a whole new era of online PR. Now, press releases show […]

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]]> https://www.mcdougallinteractive.com/blog/public-relations/the-top-8-changes-in-public-relations/feed/ 0 3895 How the Media Has Changed https://www.mcdougallinteractive.com/blog/public-relations/how-the-media-has-changed/?utm_source=rss&utm_medium=rss&utm_campaign=how-the-media-has-changed https://www.mcdougallinteractive.com/blog/public-relations/how-the-media-has-changed/#respond Sat, 25 May 2013 16:37:37 +0000 https://www.mcdougallinteractive.com/?p=3897 Having your press release reach the number one spot on Google and Yahoo! News or having your content featured on a top blog can be as good as or even better than a front-page article in print. While many offline news channels have been steadily declining, online news has been growing like wildfire. Households that […]

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]]> https://www.mcdougallinteractive.com/blog/public-relations/how-the-media-has-changed/feed/ 0 3897 Think Strategically for PR: What’s the “Hook”? https://www.mcdougallinteractive.com/blog/public-relations/think-strategically-for-pr-whats-the-hook/?utm_source=rss&utm_medium=rss&utm_campaign=think-strategically-for-pr-whats-the-hook https://www.mcdougallinteractive.com/blog/public-relations/think-strategically-for-pr-whats-the-hook/#respond Fri, 24 May 2013 16:28:55 +0000 https://www.mcdougallinteractive.com/?p=3901 Regardless of the medium—newspapers and magazines, broadcast and cable TV, radio, social networking platforms, or blogs—the key to getting your story picked up stays the same: every writer, reporter, and editor must feel that your information is relevant, timely, and useful to their audience(s). However, they won’t feel that way unless you serve up your […]

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]]> https://www.mcdougallinteractive.com/blog/public-relations/think-strategically-for-pr-whats-the-hook/feed/ 0 3901 Authority through Social Proof and Google+ Author Rank https://www.mcdougallinteractive.com/blog/public-relations/authority-through-social-proof-and-google-author-rank-2/?utm_source=rss&utm_medium=rss&utm_campaign=authority-through-social-proof-and-google-author-rank-2 https://www.mcdougallinteractive.com/blog/public-relations/authority-through-social-proof-and-google-author-rank-2/#respond Fri, 24 May 2013 16:24:59 +0000 https://www.mcdougallinteractive.com/?p=3922 It makes sense that bloggers and journalists check out how many other news and blog sites have covered you previously. No one wants to take a chance and cover you for the first time if it is unclear you are sought after or interesting. They are also potentially more likely to share your story (when […]

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