23 Cool Ideas for Blog Content

Running out of blog topic ideas? You’re not alone.

I’ve been blogging for nearly 30 years. And throughout that time, I’ve hit my fair share of writer’s block.

Fortunately for you, I’ve developed a list of different blogging ideas that you can use to reference whenever you’re stuck or you feel like you’re blog is getting scale. I’ll also share some of my favorite tips to get creative when you’re coming up with blog topics.

23 Ideas For Your Next Blog Post

Here’s a quick-reference list that you can use for blog topic inspiration:

1. Set up interviews

Interview leaders in your field.

Full-length interviews work best. Especially if you can record them, and ultimately repurpose them into a YouTube video or podcast episode.

But if you’re short on time, you can always just email someone a few questions and let them answer with their opinions. Then use quotes from that message as the premise of your blog post

2. Talk about other people’s statistics

Try to share your perspective on industry statistics and data.

Here’s what I mean.

It’s one thing to simply present statistics. But it’s better to give your opinion on why certain things are happening or what you personally predict in the future. This approach gives you plenty of room to expand, as opposed to writing a statistic and being done with it.

3. Share your own statistics

This takes a bit more time. But you can use your own proprietary research to publish unique statistics and studies related to your industry.

Not only will this keep you busy and give you something to write about, but it’s also an excellent way to build quality backlinks.

4. Use popular icons in your writing

Use the names of historical figures, TV, cartoon characters, or celebrities in blog post titles like “What Shakespeare Can Teach You About Writing a Blog” or “How Snoop Dogg Would Promote Golf Resorts.”

While it might be a click-bait-style type of post, it’s pretty fun to write.

5. Book reviews

Review a book that’s relevant to your industry.

There’s no shortage of topics here, and you don’t necessarily need to read something right now to review it.

Take a look at your book shelf and start to review something that you read last month or even last year.

6. Predict how things will happen

Make a prediction about the future of your industry.

How will AI shape the future of content creation? Is TikTok really the future of social media? Are Americans sick of tipping culture?

These are just a few random ideas to showcase what I mean.

7. Mention the top bloggers

Who are your favorite bloggers?

Share them with your audience.

You can easily curate the top niche-specific bloggers, why you like them, and include a small bio about each author and what their blog is about.

8. Myth-busting

Debunk misconceptions about your industry.

For example, I might write a post titled: “Is Email Marketing Really Dead? Not So Fast”

9. Controversial case study

Write a case study that has a controversial angle.

This is a similar approach to giving your opinions on statistics, but you’re doing it with a case study format. The idea here is to raise some eyebrows, while simultaneously giving you something fresh to write about.

10. Share your news-worthy events

Share news about your company.

Have you reached a noteworthy milestone? Did you hire a new employee? Are you attending an upcoming conference?

11. Mention the tools you use

Create a list of the vital web tools and software in your industry.

Then using that list, you can branch out into individual reviews for each of the products.

12. Review your time at a convention/business-related event

Review an industry event you’ve attended and share a valuable insight or perspective about it.

Get specific here.

For example, maybe you’ll mention one of your favorite keynote speakers and go into detail about what they shared. Or maybe give a pro tip about how there’s free parking across the street.

13. Share your ups

Share your success or a client’s success story (with permission).

Most of the time, your clients will love this because it gives them some free publicity and potentially a backlink.

14. Share your downs

Share your failure or a lesson learned.

It happens. Maybe you implemented a strategy that didn’t go according to plan.

These can often make really insightful blog content.

15. Answer frequently asked questions

Write posts answering common questions your potential customers have.

If you’re not sure what your customers or readers might be asking, use Google as a resource. Search for some related keywords to your business, products, services, or blog topics, and look at the “People Also Ask” section. Like this:

16. Repurpose your content

Recycle your content from other mediums to create a blog version.

For example, maybe you published a whitepaper, infographic, or ebook. You can easily turn each of these into a blog post. And for the ebook approach, you could make each chapter its own blog.

I also love turning YouTube videos into blog posts and podcast episodes into blog posts.

17. Lists

Create a list. Why? Because everyone likes a good list.

That’s why I wrote this post!

18. Simplifying a complex issue

Take a complex issue and break it down into simple terms.

This is really important across topics like technology, law, and politics.

Nobody once to read a textbook-length article with legal jargon. But the’ll read a 500-word blog post that explains it simple terms.

19. How-to guide

Create a how-to guide, explaining something step by step.

There are literally hundreds of possibilities here. But my recommendation is to start with what you actually know, as it limits the amount of time you need to spend on research.

20. Industry news

Share industry news, including your observations to add value.

You can use Google Alerts to deliver relevant headlines to your email inbox and write a regular niche news column.

21. Using different media to promote your product

Make charts or graphs that explain common uses for your product or service.

You can also experiment with GIFs, infographics, videos, and really anything else that’s not a text-based blog post.

22. Have a survey

Use SurveyMonkey to survey your customers.

Then make a video or write an article summarizing the results.

23. Funny video idea

Make a funny video about how not to use your product.

Bonus Tips: How to Feed Your Your Blog’s Creativity Monster

Coming up with an idea is one thing. But being creative about it is completely different. Here are some of my favorite ways to take your blog topics to the next level, particularly when you’ve hit a creativity wall.

Look at your competition

Your content should be absolutely original, but the topics you cover can be inspired by anything and anyone. If your biggest competitors are blogging successfully, think about what’s behind that success. Are there any topics that have gotten a lot of comments or social media shares? Then it’s time to put your own spin on those topics.

Get personal

Believe it or not, your customers like knowing that you’re a real human being with real feelings, interests, and experiences. We’re not suggesting you stray into TMI territory while writing your business blog, but don’t assume you have to keep things formal and professional week in and week out. Look for an angle that relates your personal life to your business. For example, maybe your daughter spent a summer helping on a site or a huge order meant the whole family had to pitch in. Or you love how your hobbies have inspired you to take leaps in business you might never have otherwise. You’re a person – let it show!

Take a break

Business blogging doesn’t have to mean cooking up a feature length article once a week. Try switching things up by making and posting a video, podcast, or infographic instead of trying to wrestle yet another written post from your brain. Even better, interview someone in your company – on video, in a podcast, or even just via email (then transcribe their text into a clean question and answer format). Whenever you’re not using text, though, remember to do a text transcription for SEO. You get a break from writing without sacrificing the value of that weekly post.

Think in terms of micro topics

Write too broadly on your business blog, and you’ll run out of topics in… well, forget three years. You’ll be done in three months. What’s a micro topic? Take a minute to dream up a great blog topic. Now ask yourself how you can break it into three smaller topics. Now slice those topics up into even smaller topics. Keep going until you can’t possibly go any further. Congratulations! You just took one primo idea and turned it into six months of primo ideas. And here you were thinking you had nothing else to write about.

Updates, updates, updates

Do the posts you wrote on your business blog three years ago still apply today? When your company has grown or changed significantly, it may be time to go back and refresh some of those older blog posts to reflect the current state of your business or your industry.