John Maher, Author at McDougall Interactive

Google’s New “NoFollow” Link Attributes

Fri, 20 Sep 2019 14:27:42 +0000

As of September 10, 2019, Google has changed the way that they handle "nofollow" link attributes, and they have also added two new, and related, link attributes. The "nofollow" link attribute, which is added to the HTML link code, is generally used for outgoing links on your site (those links pointing to other websites, rather […]

The post Google’s New “NoFollow” Link Attributes appeared first on McDougall Interactive.

]]>

Digital Marketing Winners and Losers of 2016

Tue, 20 Dec 2016 17:47:56 +0000

John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017. John Maher: Hi, I'm John Maher and this is Digital Marketing Madness. This broadcast is brought to you by […]

The post Digital Marketing Winners and Losers of 2016 appeared first on McDougall Interactive.

]]>

Advanced SEO – Using Related Topics

Tue, 22 Mar 2016 16:44:15 +0000

A recent Whiteboard Friday video from industry guru Rand Fishkin at Moz got me thinking more about using related keywords when optimizing the content on your website. I think it's easy for people to think of SEO as just "pick a keyword you want to rank for and include that keyword in the Title Tag, […]

The post Advanced SEO – Using Related Topics appeared first on McDougall Interactive.

]]>

How to Generate Blog Topic Ideas and Other Helpful Blog Resources

Fri, 05 Feb 2016 16:11:47 +0000

Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas. John: Hi I'm John Maher, this is Digital Marketing Madness. This podcast is brought to you by McDougall Interactive. We're a digital […]

The post How to Generate Blog Topic Ideas and Other Helpful Blog Resources appeared first on McDougall Interactive.

]]>

On-Page SEO Still Matters

Wed, 20 Jan 2016 16:54:36 +0000

The always excellent Neil Patel just wrote an article titled "The Ultimate Guide To Off-Page SEO". It's a great resource, and a good reminder of many of the factors involved in getting your webpages to rank well in the search engines. I actually found it interesting that, in an article ostensibly about off-page SEO (the […]

The post On-Page SEO Still Matters appeared first on McDougall Interactive.

]]>

How To Do Keyword Research And What To Do With It

Tue, 22 Dec 2015 21:12:53 +0000

In this podcast, John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them. John Maher: Hi, I'm John Maher and this is "Digital Marketing Madness." This […]

The post How To Do Keyword Research And What To Do With It appeared first on McDougall Interactive.

]]>

The Basics of Google Analytics Segments [Video]

Fri, 11 Dec 2015 21:22:13 +0000

John Maher explains what Google Analytics Segments are, how to use them, and how breaking down your data into manageable pieces can help with analyzing your website traffic data.

The post The Basics of Google Analytics Segments [Video] appeared first on McDougall Interactive.

]]>

How and Why To Share Content That’s Behind A Paywall

Fri, 30 Oct 2015 15:51:06 +0000

In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers. John Maher: Hi, I'm John Maher and […]

The post How and Why To Share Content That’s Behind A Paywall appeared first on McDougall Interactive.

]]>

Content Marketing With Podcasts – Part 2

Thu, 15 Oct 2015 14:06:35 +0000

In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software. John Maher: Hi, I'm John Maher and this is "Digital […]

The post Content Marketing With Podcasts – Part 2 appeared first on McDougall Interactive.

]]>

Content Marketing With Podcasts – Part 1

Thu, 08 Oct 2015 14:00:59 +0000

In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog. John Maher: Hi, I'm John Maher and […]

The post Content Marketing With Podcasts – Part 1 appeared first on McDougall Interactive.

]]>