John Maher, Author at McDougall Interactive Tue, 18 Jun 2024 23:02:08 +0000 en-US hourly 1 Google’s New “NoFollow” Link Attributes https://www.mcdougallinteractive.com/blog/seo/googles-new-nofollow-link-attributes/?utm_source=rss&utm_medium=rss&utm_campaign=googles-new-nofollow-link-attributes https://www.mcdougallinteractive.com/blog/seo/googles-new-nofollow-link-attributes/#respond Fri, 20 Sep 2019 14:27:42 +0000 https://www.mcdougallinteractive.com/?p=11195 As of September 10, 2019, Google has changed the way that they handle "nofollow" link attributes, and they have also added two new, and related, link attributes. The "nofollow" link attribute, which is added to the HTML link code, is generally used for outgoing links on your site (those links pointing to other websites, rather […]

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]]> https://www.mcdougallinteractive.com/blog/seo/googles-new-nofollow-link-attributes/feed/ 0 11195 Digital Marketing Winners and Losers of 2016 https://www.mcdougallinteractive.com/blog/business-news/digital-marketing-winners-and-losers-2016/?utm_source=rss&utm_medium=rss&utm_campaign=digital-marketing-winners-and-losers-2016 https://www.mcdougallinteractive.com/blog/business-news/digital-marketing-winners-and-losers-2016/#respond Tue, 20 Dec 2016 17:47:56 +0000 https://www.mcdougallinteractive.com/?p=9619 John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017. John Maher: Hi, I'm John Maher and this is Digital Marketing Madness. This broadcast is brought to you by […]

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]]> https://www.mcdougallinteractive.com/blog/business-news/digital-marketing-winners-and-losers-2016/feed/ 0 9619 Advanced SEO – Using Related Topics https://www.mcdougallinteractive.com/blog/seo/advanced-seo-using-related-topics/?utm_source=rss&utm_medium=rss&utm_campaign=advanced-seo-using-related-topics https://www.mcdougallinteractive.com/blog/seo/advanced-seo-using-related-topics/#respond Tue, 22 Mar 2016 16:44:15 +0000 https://www.mcdougallinteractive.com/?p=9462 A recent Whiteboard Friday video from industry guru Rand Fishkin at Moz got me thinking more about using related keywords when optimizing the content on your website. I think it's easy for people to think of SEO as just "pick a keyword you want to rank for and include that keyword in the Title Tag, […]

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]]> https://www.mcdougallinteractive.com/blog/seo/advanced-seo-using-related-topics/feed/ 0 9462 How to Generate Blog Topic Ideas and Other Helpful Blog Resources https://www.mcdougallinteractive.com/blog/seo/how-to-generate-blog-topic-ideas-and-other-helpful-blog-resources/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-generate-blog-topic-ideas-and-other-helpful-blog-resources https://www.mcdougallinteractive.com/blog/seo/how-to-generate-blog-topic-ideas-and-other-helpful-blog-resources/#respond Fri, 05 Feb 2016 16:11:47 +0000 https://www.mcdougallinteractive.com/?p=9422 Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas. John: Hi I'm John Maher, this is Digital Marketing Madness. This podcast is brought to you by McDougall Interactive. We're a digital […]

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]]> https://www.mcdougallinteractive.com/blog/seo/how-to-generate-blog-topic-ideas-and-other-helpful-blog-resources/feed/ 0 9422 On-Page SEO Still Matters https://www.mcdougallinteractive.com/blog/seo/on-page-seo-still-matters/?utm_source=rss&utm_medium=rss&utm_campaign=on-page-seo-still-matters https://www.mcdougallinteractive.com/blog/seo/on-page-seo-still-matters/#respond Wed, 20 Jan 2016 16:54:36 +0000 https://www.mcdougallinteractive.com/?p=9416 The always excellent Neil Patel just wrote an article titled "The Ultimate Guide To Off-Page SEO". It's a great resource, and a good reminder of many of the factors involved in getting your webpages to rank well in the search engines. I actually found it interesting that, in an article ostensibly about off-page SEO (the […]

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]]> https://www.mcdougallinteractive.com/blog/seo/on-page-seo-still-matters/feed/ 0 9416 How To Do Keyword Research And What To Do With It https://www.mcdougallinteractive.com/blog/seo/how-to-do-keyword-research-and-what-to-do-with-it/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-do-keyword-research-and-what-to-do-with-it https://www.mcdougallinteractive.com/blog/seo/how-to-do-keyword-research-and-what-to-do-with-it/#respond Tue, 22 Dec 2015 21:12:53 +0000 https://www.mcdougallinteractive.com/?p=9381 In this podcast, John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them. John Maher:  Hi, I'm John Maher and this is "Digital Marketing Madness." This […]

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]]> https://www.mcdougallinteractive.com/blog/seo/how-to-do-keyword-research-and-what-to-do-with-it/feed/ 0 9381 The Basics of Google Analytics Segments [Video] https://www.mcdougallinteractive.com/blog/seo/the-basics-of-google-analytics-segments/?utm_source=rss&utm_medium=rss&utm_campaign=the-basics-of-google-analytics-segments https://www.mcdougallinteractive.com/blog/seo/the-basics-of-google-analytics-segments/#respond Fri, 11 Dec 2015 21:22:13 +0000 https://www.mcdougallinteractive.com/?p=9377 John Maher explains what Google Analytics Segments are, how to use them, and how breaking down your data into manageable pieces can help with analyzing your website traffic data.

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]]> https://www.mcdougallinteractive.com/blog/seo/the-basics-of-google-analytics-segments/feed/ 0 9377 How and Why To Share Content That’s Behind A Paywall https://www.mcdougallinteractive.com/blog/content-development/share-content-behind-a-paywall/?utm_source=rss&utm_medium=rss&utm_campaign=share-content-behind-a-paywall https://www.mcdougallinteractive.com/blog/content-development/share-content-behind-a-paywall/#respond Fri, 30 Oct 2015 15:51:06 +0000 https://www.mcdougallinteractive.com/?p=9323 In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers. John Maher:  Hi, I'm John Maher and […]

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]]> https://www.mcdougallinteractive.com/blog/content-development/share-content-behind-a-paywall/feed/ 0 9323 Content Marketing With Podcasts – Part 2 https://www.mcdougallinteractive.com/blog/seo/content-marketing-with-podcasts-part-2/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-with-podcasts-part-2 https://www.mcdougallinteractive.com/blog/seo/content-marketing-with-podcasts-part-2/#respond Thu, 15 Oct 2015 14:06:35 +0000 https://www.mcdougallinteractive.com/?p=9307 In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software. John Maher:  Hi, I'm John Maher and this is "Digital […]

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]]> https://www.mcdougallinteractive.com/blog/seo/content-marketing-with-podcasts-part-2/feed/ 0 9307 Content Marketing With Podcasts – Part 1 https://www.mcdougallinteractive.com/blog/content-development/content-marketing-with-podcasts-part-1/?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-with-podcasts-part-1 https://www.mcdougallinteractive.com/blog/content-development/content-marketing-with-podcasts-part-1/#respond Thu, 08 Oct 2015 14:00:59 +0000 https://www.mcdougallinteractive.com/?p=9297 In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog. John Maher:  Hi, I'm John Maher and […]

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