Map Calls to Action to the Buying Cycle

Having a call to action for each of the stages of the marketing funnel/buying cycle is an amazing way to increase conversions. Have a call to action for each of these stages:

• Top of the funnel
• Middle of the funnel
• Bottom of the funnel

Below are the funnel stages and insights.

Top of the funnel

Stage: Roughly80% of web traffic is in this “research and surfing” stage

Call to action ideas: Guides and ebooks

Question to answer: What do I need?

Middle of the funnel

Stage: Roughly 15% of web traffic is in this “compare and contrast” stage

Call to action ideas: Case studies, webinars, comparison charts/guides

Question to answer: Why do I need it from you?

Bottom of the funnel

Stage: Roughly 5% of web traffic is in this “buy it now” stage

Call to action ideas: Consultations, audits

Question to answer: Why should I act/buy now?