Digital Marketing Plan, Strategy and Comprehensive Audit
The best way to build a bigger and better site is to start with knowing your current situation and developing an integrated strategy.
McDougall Interactive Marketing will perform an Internet Marketing strategic analysis looking at the following key tactics:
- Marketing plan, including SWOT analysis
- SEO and digital marketing competitor analysis
- User experience and conversion optimization audit
- Technical SEO analysis
- Content and keyword strategy, including editorial calendar
- Paid search audit
- Social media competitive analysis / editorial calendar
- Analytics audit for set up and tracking goals – conversions
- ROI tracking and tools review
Our strategy and marketing planning process
We will perform an analysis of your web marketing to determine an advanced strategy that will help you drive traffic as well as conversions. The report / activity will include:
- Conference call / kick-off meeting
- Two one-hour consultations
User Experience and Conversion Optimization
- Conversion rate assessment – Requires analytics password
- Call to action analysis
- Site architecture / usability analysis – Includes 3 user testing videos of fifteen minutes each
- Mobile user experience
- Load time review and actionable fixes to get you under 3 seconds of load time
SEO Analysis
- Advanced keyphrase and topical authority research
- Advanced technical SEO analysis
- SEO competition analysis – Size, links, age, traffic compared to competitors, etc.
- On-page optimization analysis
- Analytics report watermarking current activity
- Ranking report watermarking current activity
Backlink Profile Assessment
- Competitor link review – co-occurring and top linked to pages
- Backlink profile and competitive link assessment for sites with significant link issues, penalties or desires.
Content Strategy
- Competitive content analysis – Indexed site size, blog, and docs against three competitors
- Personas
- Buyer’s journey mapping
- Google Panda analysis – analytics access required, competitor content analysis
- Google Hummingbird Analysis – e.g. Natural search friendly content such as FAQs and podcast/video transcripts
- Topic cluster strategy
- Editorial calendar
Paid Search Audit
- Review of current campaign with recommendations
- Paid search projections – login required if you have an existing account
- Paid search competitive “spying” i.e. Spyfu/Keyword Spy against three competitors
- Landing page review
Social Media Analysis
- Social media competitive analysis – “watermarking” of current use levels against five competitors
- Editorial calendar competitive analysis
- Editorial calendar creation
Analytics Audit
- Determine who the key stakeholders are for eventual dashboard set up
- Define analytics goals / KPIs broken down by department
- PowerPoint Presentation of key findings
- Traffic and ROI sources
- Pages visited
- Bounce and exit rates
- Mobile use
- Social media activity
Tracking Systems (Phone/Form/Chat/Email) and Tool Recommendations
Advanced ROI tracking enhancement recommendations
- Attribution tracking
- HubSpot
- CallRail for phone tracking
- Live chat
- Hotjar or Crazy Egg form analytics / funnels and thank you pages
- Shopping cart abandonment (if applicable)
- Tracking of email sign ups, downloadable Ebooks and white papers
In-person Meeting to Present our Findings
A digital marketing proposal, if applicable, will also be presented.
Why wait?
Contact us now at 978-750-8000 for a FREE strategy session.
Google Adwords
Certified Partner
IAC Award
Winner
Market Motive
Certified Partner
HubSpot
Certified Partner
