Top Internet Marketing Books
These are some top marketing books that we recommend, from Dharmesh Shah of HubSpot to Bryan Eisenberg of MarketMotive. If you read all of them, you’ll be on your way to becoming an internet marketing ninja.
“Inbound” Marketing Books
- Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Dharmesh Shah (New Rules Social Media Series)
- The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
- Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by Lee Odden
- Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan
- Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media by Rebecca Lieb (Que Biz-Tech)
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by C.C. Chapman (New Rules Social Media)
- How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab
- Content Is Currency: Developing Powder Content for Web and Mobile by Jon Wuebben (Nicholas Brealey Publishing)
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters by Joseph Sugarman
Social Media Marketing Books
- Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan
- The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan
- Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman
- Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! by Paul Gillin
- The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin and Geoffrey A. Moore (Books to Build Your Career By)
- Social Media Metrics: How to Measure and Optimize Your Marketing Investment by Jim Sterne
- Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard (Que Biz-Tech)
- Twitter Power: How to Dominate Your Market One Tweet at a Time by Joel Comm
- Google+ for Business: How Google’s Social Network Changes Everything by Chris Brogan
- Maximum Success with LinkedIn: Dominate Your Market, Build a Worldwide Brand, and Create the Career of Your Dreams by Dan Sherman
Search Engine Optimization Books
- The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin
- Search Engine Optimization (SEO) Secrets by Danny Dover and Erik Dafforn
Conversion Optimization Books
- Conversion Optimization: The Art and Science of Converting Prospects to Customers by Khalid Saleh and Ayat Shukairy
- Always Be Testing: The Complete Guide to Google Website Optimizer by Bryan Eisenberg
- Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis
- Call to Action: Secret Formulas to Improve Online Results by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. Davis
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash, Maura Ginty, and Rich Page
Paid Search and Pay-per-Click Books
- Pay-per-Click Search Engine Marketing: An Hour a Day by David Szetela
- Advanced Google AdWords by Brad Geddes
- Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques by Marty Weintraub
Marketing and Branding Books
- Influence: The Psychology of Persuasion by Robert B. Cialdini
- The 22 Immutable Laws of Branding by Al Ries and Laura Ries
- Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
- Killing Giants: 10 Strategies to Topple the Goliath in Your Industry by Stephen Denny
- Winning the Zero Moment of Truth—ZMOT by Jim Lecinski
- Blue Ocean Strategy by W. Chan Kim
- Me 2.0: 4 Steps to Building Your Future by Dan Schawbel
- The End Of Marketing as We Know It by Sergio Zyman
Miscellaneous Books
- Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug
- Learning Web Design: A Beginner’s Guide to (X)HTML, StyleSheets, and Web Graphics by Jennifer Niederst Robbins
- Viral Explosions! Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online by Peggy McColl and Michael Gerber
Ebooks
Don’t forget Ebooks! HubSpot has a pile of great Ebooks that are essential for keeping up to date, since things change so fast.
There is no question that Internet marketing has grown up and become highly sophisticated, given all the tools and resources that have developed around it. It is much harder for just one person to do now, because it requires expertise on many levels, from producing high-quality content and optimizing it for search and social, to spreading the word to influencers and journalists. So buckle up and assemble a team of people good at each of the moving parts, and you will be part of the growing number of inbound marketing success stories.
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