Building link popularity is one of the most critical and misunderstood aspects of search engine marketing. Incoming links account for a significant percentage of why you rank,and yet link building is also one of the most-ignored or poorly done tactics.
Will Google change that in the future? Perhaps, but right now, links still matter as do non-linked mentions of your brand around the web.
Here are just some of the tactics we use. The ones we choose depends on your site and budget.
If you can become a regular columnist or featured on a “real blog” in your niche — something along the lines of Forbes or Huffington Post — then even a “nofollow link” from that site will help you indirectly or directly with SEO.
If you have a series of high-quality infographics, especially ones that are from original research, you will get more links.
Self-hosted videos are proven to earn links. If your videos are being linked to on YouTube, ask people to link to your site instead.
Google consumer research surveys can help you generate research fast if you do not have the means for advanced surveys.
Having a scholarship page on your site can get links even if you only offer a small amount. Why not give back and get links at the same time?
A co-occurring/common link report based on your list of competitors shows you where you don’t have a backlink from a common link in your industry. We can develop a strategy and outreach campaign for obtaining those kinds of links.
Content assets unique to your website, such as in-depth resource articles, funny content when appropriate, and that may contain an infographic, will attract backlinks from other sites.
We can create/write/design the content and place it on your website. We’ll then reach out to various high-quality sites, making them aware of your newly created content that is better than the similar content they link to from specific pages on their site.
This is when you find a broken link on a high-ranking website that was trying to link to a page but the page name changed. You then reach out and get them to correct an existing link, but have it switched to your site.
Sometimes you can find the deleted “broken” content on the Wayback Machine at archive.org and make your own better version of it.
We’ve found the conversion rates for obtaining backlinks from this is a lot higher than other methods. That is because you are able to start the conversation by pointing out that some of the links on the prospect’s site go to content that no longer exists and results in a 404 error.
We will identify several strategies to gain additional links for your campaign, and we may provide some or all of these strategies over the course of our working together.
We’ll help you stop this kind of activity so that your link building resembles the power of Hercules more than the punishment of Sisyphus or a repetitive cycle of finding and removing bad links.
Years ago, you could trade reciprocal links or rely on article marketing, but now the options are not so simple and the following cheap link building techniques should largely be avoided.
As you can see, link building is now as difficult as public relations with more unusual and complex steps.
Most PR companies charge around $5,000 to $10,000 a month or more, and that’s what high-level link building should cost.
Because not everyone can pay that amount for link building, we’ve found a way to do some high-quality link building, included in our all of our monthly advanced SEO retainer packages.
What other SEO companies may not tell you is that quality, not just quantity, matters when Google and other search engines are assessing the overall importance of your website.
Contact us today for a high-quality link building service that will get you on the right track and at the very least provide amazing, link-worthy content for your site.
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