What is Conversion Rate Optimization (CRO)?
CRO is when you adjust your website using visitor data, not just instincts or feelings to improve how many customers purchase or become a lead.
Our Market Motive certification in conversion rate optimization, and over 20 years of digital marketing experience, can help you make changes that will grow your business.
Listening to your gut is not always the best idea, but it is actually a good place to start. There is nothing worse than launching a new website that the client loves and the customers hate, so you can’t stop there.
We believe that in order make the most money online, you need to combine scientific testing tools like Google Optimize with the creative process to find the best solutions for high ROI. Our unique system fuses the power of the creative team with the rational energy of scientists.
McDougall Interactive organizes and performs conversion optimization tests from discovery to strategy, design, coding, launch, and reporting. And we do so both creatively and scientifically.
As tests are completed, new tests are put into place right away for continuous improvement.
The role of the conversion optimization plan is to identify and prioritize all web page test opportunities and ensure:
With this strategic process in place, we can manage the campaign and align with your goals and brand, while delivering strong ROI.
Long term, this program analyzes your site against the main factors that influence conversion such as:
Using Google Optimize (and other tools like Visual Website Optimizer and Optimizely)
Google Optimize lets you track multiple items that might be affecting a customer’s decision process at once, thereby helping you determine the best collection of offerings to display to achieve maximum conversions.
Our team of optimization experts can guide you through the process of setting up and using Google Optimize or other A/B testing tools.
Contact us today at 978-750-8000 if you would like to discuss your conversion needs.
CRO | Analytics | Hubspot Inbound | Marketing Automation | Sales & Marketing Integration
Google Adwords
Certified Partner
IAC Award
Winner
Market Motive
Certified Partner
HubSpot
Certified Partner
