Actionable Analytics, Heat Mapping and Reporting Services

Getting more leads, more conversions, and more profits requires methodical user activity analysis.

When your website visitors aren’t doing what you want them to do, knowing why can make all the difference.

Google Analytics and Goal Tracking

Google Analytics is a free and powerful program that not only lets you get stats on who visits your site, but can also be set up to show you charts of key actions you want users to take.

McDougall Interactive can help you set goals to track everything from how many people click through to your important pages to how many people fill out your online forms.

Actions (e.g., special offers, forms, and other calls to action and incentives) need to be defined and measured. Changes to increase actions need to be made and tested. And if users don’t stay on your site, your ranks will go down.

Google tracks user behaviors, like how long visitors stay on your site after a search, whether they bookmark your page or bounce off, etc. Your website needs to give visitors a reason to stick around and, furthermore, to take action. That means you need great writing, free information, exciting offers, and other content that gets visitors excited.

Optional – Heat Mapping with HotJar (and other tools like Crazy Egg and ClickTale)

Heat mapping tells you where users click, scroll and move not just what pages they visited and how long they stay.

Google Search Console

Google Search Console helps you understand and improve how Google sees your site.

Free tools and reports for the following actions:

• Make sure Google can find and crawl your site.
• Fix indexing problems and request re-indexing of new or updated content.
• View Google search traffic data for your site, such as how often your site appears in Google
• Search: which search queries show your site, how often searchers click through for those queries, and more.
• Receive alerts when Google encounters indexing, spam, or other issues on your site.
• Show you which sites link to your website.
• Troubleshoot issues for AMP, mobile usability, and other search features.

Optional – HubSpot and advanced reporting tied in with your proposals and sales data

HubSpot isn’t cheap, but it can give you a view of your ROI in a way other tools usually can’t. You can tie in your CRM, train your sales staff to log in proposals and then the dollar amounts of signed deals. Then, you get not only how many people visited your site and how many leads you get, but what that means in actual revenue.

Our Analytics and Reporting services include:

• Google Analytics set-up
• Monthly web statistical analysis that informs conversion enhancement decisions
• Monthly and or weekly leads by channel + year-over-year and month-over-month data
• Google Search Console error reporting, click through rate, and user signal analysis
• Monthly Google ranking reports

Additionally, Analytics and Reporting services track:

• Keywords and keyword phrases (search terms) people use to find your site
• Bounce rate of top pages and actions to improve
• Top entry and exit pages
• Top sites that send you traffic
• How long visitors stay
• Your unique goals