Trigger Messages that Nurture Leads with Marketing Automation
Do you feel like it’s impossible to follow up with all of your leads?
Marketing automation just might be what you need to follow up fast and frequently.
Lots of people do email marketing, but not enough people take advantage of automated email marketing. This follow-up workflow nurtures prospects from the top of the funnel, to the middle of the funnel and then to the bottom of the funnel.
Marketing automation workflow example
If customer downloads an Ebook and hits a specific thank you page send them the following:
- Immediate: Thank you for downloading our Ebook
- Four days later: check out this blog post you might like
- Four days later: check out this case study
- Four days later: would you like to have a quick chat?
You can also set up marketing automation workflows from different types of activities customers do on your website or if they fill out your consultation form, etc.
A tool like HubSpot can help you by giving you a complete set of information about your customers with advanced marketing automation options.
Tools like iContact Pro, at $99 per month, and Mailchimp Pro, at $199 per month, are significantly less expensive and can give you the essentials, if you just want marketing automation.
Here is an example of a workflow from iContact
What you should do now
Contact us today at 978-750-8000 if you would like to discuss our marketing automation services and training.
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