Bankfive Six Month Mini SEO Project [Case Study]

The Challenge

BankFive needed some initial SEO while reserving a larger budget for the online only bank we made for them. So, we initiated this small project to get things moving in the right direction.

Marketing Strategy

At the end of our initial six-month contract with BankFive, optimization changes were made on 32 pages of the website, text was written and added to two key “online banking” pages, 6 new location pages were created to help increase visibility for town-specific searches.

Google Analytics was installed and initial goal tracking was implemented. Also, the monthly ranking reports showed that of 276 keywords checked in Google, the BankFive website was initially only ranking in the top 50 for just one of those (“bank certificates of deposit Massachusetts” at #39).

The Results

After six months, BankFive was ranking for 87 different keywords, 48 of them on the first page.

Some of the first things that began ranking:

Google Analytics also shows an almost 62% increase in search engine traffic during this time period.