Learn How to Capitalize on the Massive Shift in Search and Social Media at the “Double Whammy” Inbound Marketing Seminar

Danvers, MA, September 18, 2013 — McDougall Interactive, a full-service internet marketing agency, will be presenting their annual Inbound Marketing Seminar at the Burlington Marriott on November 6. The seminar is an opportunity to learn internet marketing strategies from John McDougall, president of McDougall Interactive and author of the recent book Web Marketing on All Cylinders, available on Amazon now. Joining McDougall will be John Sherer, Partner Strategist at HubSpot, who will be introducing a new online marketing concept known as “Smarketing.”

According to John Sherer, “Smarketing drives revenue, holds sales and marketing accountable for revenue driven goals and naturally improves the way your organization creates, delivers and utilizes content.”
The seminar will also feature presentations by members of the McDougall team on topics like search engine optimization, content, PR, social media, analytics, and more. The goal is to help attendees understand the holistic nature of internet marketing, show them how to integrate best practices into their marketing plans, and give them an opportunity to interact with thought leaders in the internet marketing space.

“Many people don’t realize that SEO and social media are now directly connected,” says John McDougall. “Without social media buzz generated through tightly orchestrated content marketing, search engine rankings will suffer, so creating a strategy that does not just focus on one trend is critical for a cost-effective campaign and high ROI.”

The Inbound Marketing Seminar will be held on Wednesday, November 6, 2013, from 8 a.m. to 5 p.m. at the Burlington Marriott in Burlington, Massachusetts. Visit http://www.searchsocialseminar.com for more information and to register.

About McDougall Interactive

Founded in 1995, McDougall Interactive is a full-service internet marketing agency that believes a comprehensive strategic plan is the key to success. Their method is simple: they stay ahead of the social media and SEO curve so their clients’ web sites are always in the top search engine results and their brands are consistently generating buzz. McDougall Interactive employs a talented team, including specialists in search engine optimization, paid search, PR, and social media; published writers and prolific bloggers; and dedicated link builders. These industry thought leaders work together to help businesses generate more leads and sales by increasing inquiries and conversions. McDougall Interactive – Internet marketing is all they do.