John McDougall, author of Web Marketing on All Cylinders, to Be a Featured Speaker at the Social E Conference

BOSTON, Ma. – July 17, 2013 – John McDougall, president of Internet marketing firm McDougall Interactive, will be a presenter at tomorrow’s Social E Conference, a comprehensive conference on social and digital marketing.

McDougall will be sharing essential tips and advice on web strategy, SEO, paid search, social media marketing, and more gleaned from his brand-new book, Web Marketing on All Cylinders. He will be joining award-winning broadcast journalist Cheryl Fiandaca as a featured speaker.

According to Mr. McDougall, “a June 2013 Searchmetrics ranking factors study says social media and SEO are essentially tied together like bread and butter, and that marketers are wise to look for ways to leverage relationships between tactics. The study also claims that Google+ sharing will overtake Facebook by February 2016. Coupled with Google declaring that they had 1.2 trillion searches in 2012, there should be little doubt in marketers’ minds how crucial Google is to their success. But even empires as vast as Rome have fallen, so marketers must understand that they need to have a comprehensive marketing strategy that works on all cylinders and provides a greater level of stability.”

The Social E Conference is an event that brings Massachusetts-based businesspeople together to teach them the tricks of the social media trade. It features breakout sessions for independent business and sales professionals, small to mid-size business managers, and marketing professionals.

The social media conference details are as follows:

• Event: Social E Conference
• Date: Thursday, July 18, 2013
• Time: 1:30 to 5:30 pm (John will speak from 3:30 to 4:30 pm)
• Location: Hyatt Regency Boston
• Tickets:  For more information, visit the event website

About McDougall Interactive

Founded in 1995, McDougall Interactive is a senior-level, full-service Internet marketing company that believes the key to great online marketing is always staying ahead of the curve. Our SEO-web design / SEO-web development / search and social media business model allows us to focus our research efforts on rapidly changing Internet marketing technologies so our clients’ web sites are always in the top search engine results and their brands are generating a consistent buzz. McDougall Interactive employs a tough and talented lineup of in-house marketing experts, including search engine optimization, paid search, and social media specialists; published writers and prolific bloggers; and dedicated link builders who work in concert to help your business generate more leads and sales by increasing both inquiries and conversions. Our strong background in traditional web design and development means we are at our best when handling totally integrative marketing campaigns designed to attract not only search engines, but people. Our marketing campaigns are custom built to meet our clients’ individual needs, but are always thorough and comprehensive.