Bob possesses 11 years' experience as a paid search specialist, and he's both an e-commerce expert a certified Google AdWords specialist. He has helped hundreds of clients, from small business to large corporations, get immediate results with their paid search efforts. PPC is an ideal fit for his thinking as a practice that requires understanding developing insights into searcher intents, sales processes, and meeting ROI objectives. Applying his years of knowledge in web marketing, he also has experience in the startup of a profitable online coffee business.