How to Develop an Effective SEO Action Plan for 2017 (Webinar Video)

I recently co-hosted a webinar with Nicole Minnis, Esq. from the National Law Review called “How to Develop an Effective Law Firm SEO Action Plan for 2017”. While the webinar was intended for a legal audience, and contains a number of examples from law firms, the content is great for any company trying to develop an advanced SEO strategy in 2017.

In the webinar, we discussed step-by-step actions you should take in the next 12 months to substantially increase your revenues. We reviewed the recent Seachmetrics 10,000-keyword study of ranking factors, and we also discussed highlights from the Orbit Media study of 1,000 bloggers and what they do to stand out. The webinar really highlights all of the various things that you need to be focusing on to succeed with advanced SEO and content marketing in this ever changing landscape.

The six main ranking factors according to Searchmetrics

Content
User Signals
User Experience
Technical
Backlinks
Social Media Marketing

Below is a video of the webinar. I hope you find it informative and educational. Please give us feedback if you find it helpful, and feel free to recommend additional topics that you’d like us to cover in future webinars.

John McDougall